HYP Lecture Series - G. Richard Shell: The Art of Woo

Come hear Richard Shell, the Wharton School's Thomas Gerrity Professor and Director of The Wharton Strategic Persuasion Workshop, explain how to sell your ideas through the use of relationship-based influence. The Art of Woo!

HYP Lecture Series




 The Wharton Strategic Persuasion Workshop

The Art of Woo: How to Succeed

by Winning Others Over


April 8, 2015


The Cynwyd Club*
332 Trevor Lane
Bala Cynwyd, PA

*The Cynwyd Club is easily accessible from Center City
via Septa and is close to the City Avenue Exit on I76



Cocktails and Networking: 6:15-7:15pm
Lecture: 7:15pm


Members: $30 advance purchase, $40 at the Door

Non-Members: $40 advance purchase, $50 at the Door

  RSVP is kindly requested by April 6th
so that we may ensure adequate food.

Heavy Hors D'Oeuvres Will be Served

Cash Bar

 Click here to buy tickets!!!

Sold Out!!!


About Our Topic 

You may need Sun Tzu's The Art of War to understand your enemies. But if you prefer to win them over, you need to know the principles embodied in The Art of Woo. Join us to learn The Art of Woo: the ability to win people over to your ideas without force or coercion, using relationship-based, emotionally intelligent persuasion. It is the secret of success with colleagues, clients, and customers. This meeting is not to be missed, combining the engaging presentation skills of Professor Shell, his ground-breaking research on influence and persuasion, and the opportunity to network with fellow Philadelphia-area Ivy Leaguers.   

This lecture -- featuring film clips and a personal self-assessment -- will help you find your strengths as a persuader, as Professor Shell shows you how to overcome five main barriers to influencing others. You bring a unique set of skills -- your own "Woo IQ" -- to selling ideas. Your success derives from knowing what these skills are and using them at just the right time with just the right people.  

About Our Speaker

G. Richard Shell (BA - Princeton '71, JD - University of Virginia '81)  is the Wharton School’s Thomas Gerrity Professor – and Chair of its Legal Studies and Business Ethics Department. He is also the Director of Wharton's Strategic Persuasion Workshop and Executive Negotiation Workshop. Over his 30-year career, he has won almost every teaching prize the Wharton School has to offer. Professor Shell has taught everyone from Navy SEALs, UN diplomats, and Fortune 500 CEOs to FBI hostage negotiators, emergency room nurses, and front-line public school teachers.

Professor Shell is the author many books, including his recent Springboard: Launching Your Personal Search for Success (Penguin/Portfolio 2013), which was named Business Book of Year for 2013 by America’s largest business bookseller. Professor Shell’s other titles include the award-winning Bargaining for Advantage: Negotiation Strategies for Reasonable People (2nd Edition, Penguin 2006) – used in many business and law school negotiation course classrooms -- and (with co-author Mario Moussa) The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (Portfolio/Penguin 2007). His works are available in over fifteen languages.