Welcome to the Experience Economy with Jim Gilmore
Apple Stores, Cirque du Soleil, and the Geek Squad - Do these offerings conjure up images of mere goods and services, or do they invoke something more - something deeper? Welcome to the Experience Economy!
Join the Harvard Business School Club of Philadelphia to hear Jim Gilmore, co-author of The Experience Economy, discuss why businesses must form unique connections to secure customer loyalty and ensure economic durability and sustainability.
More than a decade ago, the original work on experience innovation by Joe Pine and Jim Gilmore explored how leading companies capture market share (and mind share) by offering compelling experiences for customers. Now translated into more than fifteen languages, The Experience Economy is widely considered must reading for enterprises of all sizes around the globe.
To register* or get more information about this event, click here.
* Registration is through the Harvard Business School Club of Philadelphia website. Separate login required.